Which type of segmentation can center on the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase,or when they use the purchased item?
A)usage occasions
B)psychographic
C)needs
D)demographic
E)geotargeting

Question

Quizplus · Accepted Answer

Usage occasions are based on when consumers use or consume a product, such as when they get the idea to buy, when they actually make the purchase, or when they use the purchased item. This type of segmentation can help companies tailor their marketing efforts to better target specific moments or times when consumers are more likely to need or want their product.

Which Type of Segmentation Can Center on the Use of the Word