A consumer purchase decision made with a great deal of consumer effort is a type of ________.
A)habitual decision making
B)extended problem solving
C)independent heuristic rating
D)dependent heuristic rating
E)limited problem solving

Question

Quizplus · Accepted Answer

Extended problem solving is a type of consumer purchase decision made with a great deal of consumer effort. It is characterized by high levels of perceived risk, a high level of involvement, and a significant amount of information search and evaluation. In contrast, habitual decision making involves little effort and is based on previous experience, while limited problem solving involves a moderate amount of effort and information search. Independent and dependent heuristic ratings are not recognized types of consumer decision making.

A Consumer Purchase Decision Made with a Great Deal of Consumer