Through its CRM program, an online clothing company records information about each time a customer makes a purchase or clicks on a link through an email or an online advertisement. These interactions are examples of ________.
A) customizations
B) touchpoints
C) analytics
D) optimizations
E) impressions
Correct Answer:
Verified
Q12: Companies that successfully practice customer relationship management
Q13: CRM stands for _.
A) consumer relationship marketing
B)
Q14: Any direct interface between customers and a
Q15: Customer relationship management (CRM) programs are often
Q16: CRM firms focus on increasing their share
Q18: A company's first step in one-to-one marketing
Q19: A firm's top executive team is often
Q20: Which of the following statements about CRM
Q21: Explain the relationship between one-to-one marketing and
Q22: To better tailor the services it offers
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