To take advantage of the massive amount of data now available,sophisticated analysis techniques called ________ are becoming a priority for many firms.
A)data mining
B)prospecting
C)cold calling
D)data warehousing
E)data tallying

Question

Quizplus · Accepted Answer

The use of sophisticated analysis techniques to extract valuable insights from the massive amount of available data is known as data mining. Therefore, choice A is the best option. Data warehousing refers to the process of storing and managing large amounts of data, while prospecting and cold calling are sales and marketing techniques that do not involve data analysis. Data tallying simply involves counting data points and is not a sophisticated analysis technique.

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