Through the data mining application of ________,marketers target promotional strategies based on the records of which customers have recently purchased certain products.

Question

Quizplus · Accepted Answer

Market basket analysis is the data mining technique used to discover associations between purchases of different products by customers. It helps marketers identify which products are commonly purchased together and use this information to target promotional strategies and cross-selling opportunities.

Through the Data Mining Application of ________,Marketers Target Promotional Strategies