A catalog retailer studies about 3,500 variables over the lifetime of a customer's relationship.It has found that customers who change residences are three times more likely than customers who do not move as frequently to buy tables,fax machines,and decorative products but are no more likely to buy jewelry or footwear.By using data analysis to determine which promotion to target to customers who have recently moved,this catalog retailer has engaged in ________.
A)customer retention
B)customer acquisition
C)customer abandonment
D)customer accrual
E)market basket analysis

Question

Quizplus · Accepted Answer

Market basket analysis is the process of analyzing customer purchase data to identify patterns and associations between products. In this case, the catalog retailer has used data analysis to determine which products customers who have recently moved are more likely to buy. This information can be used to target promotions to these customers.

A Catalog Retailer Studies About 3,500 Variables Over the Lifetime