The marketing team for the charity American Harvest,a national food bank program,wants to understand the effectiveness of its fundraising efforts in comparison to those of similar charities such as Action Against Hunger and Feed America.American Harvest will most likely use the metric of ________.

Question

Quizplus · Accepted Answer

American Harvest is interested in understanding its effectiveness compared to similar charities. Market share is a common metric used for this purpose, as it looks at the percentage of the market (in this case, donors and fundraising dollars) that each charity holds. Customer equity, conversion rate, and share of customer are more applicable to for-profit businesses, while bounce rate is a metric related to website engagement and not relevant to this scenario.

The Marketing Team for the Charity American Harvest,a National Food