A cosmetic company asked 293 women who were wearing their StayColor line of cosmetics to rub their cheeks against their shirts using "the pressure they use when caressing someone else's face." The company was conducting ________.

Question

Quizplus · Accepted Answer

This is an example of custom research, as the company is conducting research specifically tailored to their product and target audience. The other options do not accurately describe this type of research.

A Cosmetic Company Asked 293 Women Who Were Wearing Their