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Columbia Sportswear Makes Nylon Activewear

Question 13

Multiple Choice

Columbia Sportswear makes nylon activewear. Its marketing manager set a goal to increase sales 12 percent over the next three years through the introduction of a new line of comfortable, lightweight clothing for people who fish. The marketing manager is engaged in ________.


A) operational planning
B) strategic planning
C) control planning
D) portfolio planning
E) functional planning

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