In the ________ step of the market planning process,decisions are made concerning what markets to target and what marketing mix strategies to use.

Question

Quizplus · Accepted Answer

The development of marketing strategies involves determining which markets to target and choosing the appropriate marketing mix strategies to effectively reach those markets. The other steps in the market planning process (performing a situation analysis, implementing the marketing plan, controlling the marketing plan, and developing marketing metrics) come before, during, or after the development of marketing strategies.

In the ________ Step of the Market Planning Process,decisions Are