Fiona Lambrech is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries.Fiona wants to reach a selective market of individuals who have recently donated to international charities.Which of the following types of direct marketing is Fiona most likely to use?

Question

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Direct-mail marketing allows Fiona to create personalized and targeted messages to individuals who have recently donated to international charities. This type of marketing can be highly effective in reaching a selective market and encouraging them to donate to her charity.

Fiona Lambrech Is the Marketing Director of a Charity That