________ has the highest cost per contact with each customer.

Question

Quizplus · Accepted Answer

Personal selling involves individual interactions between a salesperson and a customer, which is typically the most expensive method of communication due to the time and resources required for each contact. Direct marketing, advertising, mass marketing, and public relations can all reach multiple customers at once, making them more cost-effective options in terms of cost per contact.

________ Has the Highest Cost Per Contact with Each Customer