When a company provides financial support for an event such as a concert or tournament,it is using the public relations activity of ________.

Question

Quizplus · Accepted Answer

Providing financial support for an event falls under sponsorship, which is a public relations activity. Lobbying involves attempting to influence government policies, ambient advertising refers to using unconventional locations for ads, guerilla marketing involves unconventional tactics, and flash mobbing is a viral marketing strategy.

When a Company Provides Financial Support for an Event Such