A newspaper article reported on a lawsuit in which independent coffee shops accused a national chain of coffee shops of engaging in an illegal conspiracy to drive them out of business.What promotion element would the national chain of coffee shops most likely use to improve its corporate image,which has been tarnished by these accusations?

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Quizplus · Accepted Answer

The best option would be public relations, as this would involve the national chain of coffee shops using various tactics to improve its public image and reputation. This could include issuing press releases, holding special events or campaigns to promote the company's commitment to ethical practices and community involvement, and engaging with customers and stakeholders through social media or other channels. Sales promotion or direct marketing would be more focused on driving sales or marketing specific products, while personal selling and stealth marketing are more intensive and targeted tactics that would not necessarily address the concerns raised in the lawsuit.

A Newspaper Article Reported on a Lawsuit in Which Independent