A marketing strategy that enhances the shopping experience for experiential shoppers is called ________.
A)sweethearting
B)retail borrowing
C)party planning
D)nonstore retailing
E)retailtainment

Question

Quizplus · Accepted Answer

The marketing strategy that enhances the shopping experience for experiential shoppers is called retailtainment, which refers to retail activities that are designed to create an enjoyable and memorable shopping experience. Retailtainment can include various forms of entertainment, such as music, art, or interactive displays, which can engage consumers and entice them to spend more time and money in the store. Options A, B, C, and D are not relevant to this context.

A Marketing Strategy That Enhances the Shopping Experience for Experiential