Political candidates often hire image consultants who tell them what clothes to wear, how to wear their hair, and how to act in front of a crowd of people. Political candidates who use image consultants to help them market themselves to the voters are using which of the following strategies?

Question

Quizplus · Accepted Answer

Political candidates using image consultants to improve how they present themselves to voters are essentially working on improving their "product" - in this case, their personal image and appeal, which aligns with the concept of product improvement.

Political Candidates Often Hire Image Consultants Who Tell Them What