In 2001, the United Methodist Church budgeted $4 million for ads to encourage former church members to return to church. This ad campaign is an example of ________.

Question

Quizplus · Accepted Answer

The ad campaign is an example of idea marketing, as it aims to promote the concept of returning to church and engaging with the community, rather than selling a physical product or service.

In 2001, the United Methodist Church Budgeted $4 Million for Ads