Through a process of ________, traditional intermediaries are being eliminated as many companies question the value added by layers in the distribution channel.
A) knowledge management
B) disintermediation
C) horizontal marketing
D) vertical marketing
E) hybrid marketing

Question

Quizplus · Accepted Answer

Disintermediation refers to the process of eliminating intermediaries in the distribution channel. Many companies are questioning whether these intermediaries add value and are looking for ways to sell directly to consumers. As a result, traditional intermediaries such as wholesalers and retailers are being cut out of the process.

Through a Process of ________, Traditional Intermediaries Are Being Eliminated