In business-to-business channels, the functions of a merchant wholesaler are performed by a(n) ________.
A) sales office
B) commission merchant
C) merchant broker
D) business retailer
E) industrial distributor

Question

Quizplus · Accepted Answer

In business-to-business channels, the functions of a merchant wholesaler are performed by an industrial distributor. Industrial distributors are intermediaries that purchase and take title to products from manufacturers and sell to business customers. They provide various services such as warehousing, financing, and delivery to their clients. They typically work with manufacturers and have a deep understanding of the technical aspects of the products they distribute.

In Business-To-Business Channels, the Functions of a Merchant Wholesaler Are