Which of the following is a distribution system that uses different channels and communication methods to reach and serve a target market?
A) a vertical marketing system
B) a horizontal marketing system
C) a hybrid marketing system
D) a logistics system
E) an intensive distribution system

Question

Quizplus · Accepted Answer

A hybrid marketing system is a distribution system that uses a combination of different channels and communication methods to reach and serve a target market. This can include both direct and indirect channels, online and offline channels, and various forms of advertising and promotion. A vertical marketing system involves the coordination and control of multiple stages in the distribution channel, while a horizontal marketing system involves collaboration between firms at the same level of the channel. A logistics system involves the management of the physical flow of goods and materials, and an intensive distribution system involves placing products in as many outlets as possible to maximize their availability.

Which of the Following Is a Distribution System That Uses