Which of the following is the best example of a direct channel?
A) J&L Manufacturing Company sells drapery hardware to The Home Depot's Design Center, and the Design Center then sells it to consumers.
B) Family Dollar Store sells modeling clay to school-age children.
C) A wholesaler sells candy to convenience stores, who then sell it to store patrons.
D) Farmer Mintz sells corn to the Hughes household, who will eat it for supper.
E) A farmer in Colombia sells flowers to an international broker, who makes sure the flowers reach consumers in the United States.

Question

Quizplus · Accepted Answer

Direct channels involve selling directly to the end consumer without using intermediaries. In this case, Farmer Mintz sells his corn directly to the Hughes household, without any intermediaries involved. Option A involves two intermediaries (J&L Manufacturing Company and The Home Depot's Design Center) between the manufacturer and the end consumer. Option B involves one intermediary (Family Dollar Store) between the manufacturer and the end consumer. Option C also involves one intermediary (wholesaler) between the manufacturer and the end consumer. Option E involves an international broker as an intermediary between the farmer in Colombia and the end consumer in the United States.

Which of the Following Is the Best Example of a Direct