Burt can visit his local hardware store and buy one 4-inch paint brush and not the case of 24 brushes that the retailer had to buy. This is an example of how the channel of distribution facilitates ________.
A) assortment creation
B) risk taking
C) breaking bulk
D) relationship management
E) logistics

Question

Quizplus · Accepted Answer

Breaking bulk refers to the process of dividing larger quantities of goods into smaller lots in order to meet the needs of buyers. In this scenario, the retailer purchased a case of 24 brushes (larger quantity) and then sold just one brush to Burt (smaller quantity). The channel of distribution (the hardware store) facilitated this process by breaking bulk and making it possible for Burt to purchase only what he needed.

Burt Can Visit His Local Hardware Store and Buy One