A channel consisting of one or more independent producers, wholesalers, or retailers, each seeking to maximize its own profits with little concern for other channel members, is a(n) ________.
A) independent vertical marketing system
B) conventional marketing system
C) independent channel
D) corporate vertical marketing system
E) administered vertical marketing system

Question

Quizplus · Accepted Answer

A conventional marketing system is characterized by independent channel members who each seek to maximize their own profits with little concern for other channel members. This type of system is also known as a conventional distribution channel.

A Channel Consisting of One or More Independent Producers, Wholesalers