A corporate VMS has the advantage of controlling the entire distribution chain under ________.
A)a profit-maximizing strategic plan
B)single ownership
C)mass distribution
D)a limited number of intermediaries
E)contractual agreements

Question

Quizplus · Accepted Answer

A corporate VMS (vertical marketing system) provides a single ownership structure which allows for greater control and coordination of the entire distribution chain. This can often lead to better efficiency and cost savings.

A Corporate VMS Has the Advantage of Controlling the Entire