What are the three major types of vertical marketing systems?
A) corporate, contractual, and chain
B) contractual, corporate, and independent
C) corporate, contractual, and administered
D) administered, independent, and franchised
E) corporate, franchised, and task

Question

Quizplus · Accepted Answer

The three major types of vertical marketing systems are corporate, contractual, and administered. These refer to the level of integration and control over the distribution channel. In a corporate VMS, a single company owns and controls all aspects of the channel. In a contractual VMS, independent firms work together through contractual agreements to coordinate their activities. In an administered VMS, a dominant company coordinates the activities of other firms in the channel through leadership and power, rather than through ownership or contractual agreements.

What Are the Three Major Types of Vertical Marketing Systems