Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member.
A) a horizontal marketing system
B) an administered vertical marketing system
C) a corporate vertical marketing system
D) a conventional marketing system
E) a multiple distribution system

Question

Quizplus · Accepted Answer

In an administered vertical marketing system, leadership is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member. This dominant member administers the system to coordinate activities and achieve efficient and effective distribution.

Leadership in Which Type of Marketing System Is Assumed Not