A retailer cooperative is a form of a(n) ________ vertical marketing system (VMS).
A) administered
B) conventional
C) corporate
D) horizontal
E) contractual

Question

Quizplus · Accepted Answer

A retailer cooperative is a type of contractual VMS, where independent retailers join together to form a cooperative to operate their businesses more efficiently and effectively. They do this by pooling resources, such as purchasing power or advertising, while still maintaining their independence.

A Retailer Cooperative Is a Form of A(n) ________ Vertical