Burger King, Holiday Inn, Avis, and H&R Block tax service are all franchises, which means they are also members of a(n) ________ vertical marketing system (VMS).

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Burger King, Holiday Inn, Avis, and H&R Block tax service are all franchises, which means they are a part of a contractual vertical marketing system (VMS), where the franchisees have an agreement to follow the franchisor's rules and guidelines. The franchisees are also able to use the franchisor's brand name and marketing strategies.

Burger King, Holiday Inn, Avis, and H&R Block Tax Service