In a ________, two or more companies at the same channel level join together to develop a new marketing opportunity.
A) franchise
B) corporate VMS
C) horizontal marketing system
D) multiple distribution system
E) conventional marketing system

Question

Quizplus · Accepted Answer

In a horizontal marketing system, two or more companies at the same channel level come together to form a new marketing opportunity. This type of system helps companies improve their distribution efficiency and reduces competition among them. Franchise, corporate VMS, multiple distribution system, and conventional marketing system do not involve the collaboration of companies at the same channel level.

In a ________, Two or More Companies at the Same