When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution.
A) multiple
B) selective
C) international
D) direct
E) extensive

Question

Quizplus · Accepted Answer

Selective distribution would allow for a balance between market coverage and control over the distribution channels. It is often the most efficient and effective strategy for reaching target customers while maintaining brand image and quality control. Intensive distribution would result in a widely dispersed product and potentially lessen the control over the distribution channels, while exclusive distribution would limit the market coverage and potentially result in missed sales opportunities.

When Determining the Number of Channel Members to Use at Each