Which type of distribution is used when the producer wants to place its products with more than one, but fewer than all, of the intermediaries who are willing to carry its products?
A) exclusive
B) intensive
C) selective
D) dual
E) multiple

Question

Quizplus · Accepted Answer

Selective distribution is the type of distribution where the producer chooses to distribute its products through a limited number of intermediaries, who are willing to carry its products. This type of distribution is preferred when the producer aims to maintain a certain level of control over the distribution process while still reaching a significant customer base. It helps in creating a balance between distribution coverage and control.

Which Type of Distribution Is Used When the Producer Wants