Which type of distribution means limiting distribution of a product to a single outlet in a particular region?
A) exclusive
B) intensive
C) selective
D) independent
E) insourced

Question

Quizplus · Accepted Answer

Exclusive distribution involves limiting the distribution of a product to a single outlet in a particular region. This is often used for luxury or high-end products where the manufacturer wants to maintain tight control over the image and presentation of the product. Intensive distribution involves placing the product in as many outlets as possible, while selective distribution involves limiting distribution to a select group of outlets that meet certain criteria. Independent distribution refers to selling products through non-affiliated retailers or distributors, while insourced distribution involves handling distribution in-house instead of outsourcing to third-party companies.

Which Type of Distribution Means Limiting Distribution of a Product