A selective distribution strategy is most suitable for which consumer product category?
A) convenience goods
B) unsought goods
C) shopping products
D) luxury products
E) materials and supplies

Question

Quizplus · Accepted Answer

Selective distribution is most suitable for shopping products, which require a balance between intensive and exclusive distribution to ensure availability while maintaining a certain level of prestige and customer service.

A Selective Distribution Strategy Is Most Suitable for Which Consumer