Increasingly commonplace today is the appearance of two different franchise chains under the same roof, such as Pizza Hut and Taco Bell. This is an example of a(n) ________ marketing system.
A) administered
B) conventional
C) cooperative
D) vertical
E) horizontal

Question

Quizplus · Accepted Answer

This is an example of a horizontal marketing system, where two or more unrelated companies join together to share a distribution channel. In this case, Pizza Hut and Taco Bell are both fast-food chains but offer different types of cuisine, making it a horizontal arrangement.

Increasingly Commonplace Today Is the Appearance of Two Different Franchise