With target costing,marketers first ________ and then ________.
A)build the marketing mix;identify the target market
B)identify target markets;set different prices for each market
C)design the product;determine its cost
D)use skimming pricing;use penetration pricing
E)determine a reasonable selling price;target costs to ensure that the price is met

Question

Quizplus · Accepted Answer

Target costing involves determining a reasonable selling price first and then working backwards to ensure that the product can be produced at a cost that allows for profitability at that price.

With Target Costing,marketers First ________ and Then ________

With Target Costing,marketers First and Then