Valeo Fashions has just introduced a new line of fashion dresses for teens.The line will initially enter the market at high prices in a ________ strategy.

Question

Quizplus · Accepted Answer

Skimming pricing strategy involves entering the market with high prices targeted towards a small segment of customers who are willing to pay a premium for the product. This strategy is commonly used by companies introducing new and innovative products or targeting a niche market. Therefore, Valeo Fashions' new line of fashion dresses for teens is most likely to enter the market with a skimming pricing strategy.

Valeo Fashions Has Just Introduced a New Line of Fashion