When a beverage maker came out with a new drink and priced it at half price for a month to attract buyers,the company was using a(n)________ strategy.
A)penetration pricing
B)skim pricing
C)everyday low price
D)trial pricing
E)price leadership

Question

Quizplus · Accepted Answer

Trial pricing is a pricing strategy in which a company offers a product at a reduced price for a limited time to attract new customers and generate trial.

When a Beverage Maker Came Out with a New Drink