Johnson Boats wants to introduce a new model of boat into mature markets in highly developed countries with the goal of quickly gaining mass-market share.As a consultant,you should recommend a ________ pricing strategy.

Question

Quizplus · Accepted Answer

The best pricing strategy in this scenario would be a penetration pricing strategy, which involves setting a low price to quickly gain market share. This is advantageous in a mature market with strong competition, as it can entice customers to switch to the new product and gain their loyalty. Additionally, by quickly gaining market share, Johnson Boats can establish itself as a major player in the market and potentially deter competitors from entering the market.

Johnson Boats Wants to Introduce a New Model of Boat