A(n) ________ occurs when customers decide that two different brands of pain reliever have the same product quality because they have basically the same product characteristics and similar prices.
A) clouding effect
B) assimilation effect
C) bundling effect
D) contrast effect
E) price-placebo effect

Question

Quizplus · Accepted Answer

The assimilation effect occurs when consumers perceive two products to be similar, as they share the same attributes or characteristics. This commonly happens when the products have similar prices, and the customer may have difficulty distinguishing the difference. In this case, the two brands of pain relievers are perceived to have the same quality and are considered similar.

A(n) ________ Occurs When Customers Decide That Two Different Brands