Which is NOT true regarding the importance placed on the marketing research report?
A)The report is the product that represents the efforts of the research team.
B)The report communicates the research project and findings to the client.
C)The report helps build credibility.
D)The report may be the only part of the project that the client will see.
E)The report's organization and format are not all that critical as long as the conclusions are well written.

Question

Quizplus · Accepted Answer

The statement "The report's organization and format are not all that critical as long as the conclusions are well written" is not true. The organization and format of the report are just as important as the conclusions as they affect the overall effectiveness of the report in communicating the research findings and recommendations to the client.

Which Is NOT True Regarding the Importance Placed on the Marketing