Pontiac wants to know what types of persons respond favorably to proposed style changes in the Firebird.Frito-Lay wants to know what kinds of people buy from the Frito-Lay line.These are questions that may be answered through:
A)relationship analysis.
B)chi-square analysis.
C)associative analysis.
D)analysis of variance.
E)regression analysis.

Question

Quizplus · Accepted Answer

Associative analysis is used to identify the relationships between variables, such as demographic characteristics and product preferences. It can help Pontiac and Frito-Lay understand which types of people are more likely to respond positively to proposed style changes in the Firebird and buy from the Frito-Lay line, respectively. Relationship analysis focuses on the relationship between two or more variables, not specific to identifying customer preferences. Chi-square analysis is used to compare categorical data and test for independence, while analysis of variance and regression analysis are used to analyze quantitative data.

Pontiac Wants to Know What Types of Persons Respond Favorably