The findings of a research study presented in the textbook comparing purchasing impulses of French and Swedish supermarket shoppers reveal that marketers who seek to stimulate impulse shopping in supermarkets must vary their strategies according to the customs in each country in which they are operating.

Question

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The research study presented in the textbook found that the strategies to stimulate impulse shopping in supermarkets must be varied according to customs in each country. Therefore, the statement is true.

The Findings of a Research Study Presented in the Textbook