In determining the level of confidence,any level of confidence is possible,but marketing researchers typically use between 60 percent and 100 percent ,depending on the importance of the issue and how much the client has to spend on the research.

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Marketing researchers typically use confidence levels of 90%, 95%, or 99%, as these are standard levels that balance precision and practicality. Levels like 60% are not commonly used because they do not provide sufficient reliability.

In Determining the Level of Confidence,any Level of Confidence Is