Marketing researchers make use of samples because obtaining information from every single person in a market is impractical.

Name: Marketing researchers make use of samples because obtaining information from every single person in a market is impractical.
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It is not feasible to obtain information from every single person in a market, hence marketing researchers make use of samples to draw inferences about the overall population. This is a widely accepted practice in market research.

Marketing Researchers Make Use of Samples Because Obtaining Information from Every