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A Research Study Conducted in India for Tata Motors Found

Question 62

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A research study conducted in India for Tata Motors found that the automobile manufacturer has a high vote of consumer satisfaction in total and across three owner age groups.However,the authors concluded that because the sample was a convenience sample taken in a specific city in India,this conclusion cannot be defended as more than 99.8% of Tata owners were omitted from the sample frame.

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