One disadvantage of mall-intercept interviewing is that:
A)mall-intercepts,because they require the cooperation of all stores in a mall,are difficult to implement.
B)turnover rates are high.
C)mall shoppers may not be representative of the target market population.
D)interviewers in mall-intercept studies are often distracted by mall activities.
E)assault rates of interviewers can be high in some areas.

Question

Quizplus · Accepted Answer

Mall shoppers may not be representative of the target market population as not all people go to malls and those who do may have different demographics and characteristics than those who do not. This may affect the validity and generalizability of the research findings.

One Disadvantage of Mall-Intercept Interviewing Is That