Advantages of CATI include:
A)interviews can be conducted via TV cable.
B)cable and TV interviewing may be conducted simultaneously.
C)the computer dials the respondent,brings up the questions to the interviewer,and moves ahead to the appropriate question.
D)it can be enhanced with the drop-off survey technique.
E)setup costs are low.

Question

Quizplus · Accepted Answer

CATI allows for efficient and streamlined data collection as the computer automates many steps in the interviewing process, including dialing the respondent, bringing up questions, and skipping to appropriate questions based on responses. This can save time and reduce errors in data entry. Additionally, setup costs are relatively low compared to other methods such as face-to-face interviews. The other choices (A, B, D, and E) are not advantages specific to CATI.

Advantages of CATI Include