Focus groups consist of dividing large groups (classes of college students,church groups,and so on)into several smaller groups.This allows each subgroup to focus on a separate issue such as price of the product,packaging of the product,usefulness of the product,and so on.Combining all the subgroup reports together affords clients greater "focus" on their products and services.
Correct Answer:
Verified
Q50: A combination of qualitative and quantitative research
Q51: "Faulty recall" occurs when actions or activities
Q52: Conducting a nationwide telephone survey of several
Q53: Rooms designed especially for focus groups are
Q54: A researcher is to observe supermarket meat-shopping
Q56: Traditional focus groups have 6 to 12
Q57: Observation techniques allow researchers to observe rather
Q58: One of the advantages of observational studies
Q59: Focus group moderators are sometimes called qualitative
Q60: Observing the trashcans of consumers to find
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents