Marketing researchers walking with seniors in their walking groups and listening to them discuss their hopes,fears,worries,health,family and friends would be an example of an application of ethnographic research.

Question

Quizplus · Accepted Answer

This scenario describes ethnographic research, which involves observing and understanding people in their natural setting and context. In this case, researchers are physically immersed in the seniors' walking groups and listening to their conversations to gain insights into their attitudes and behaviors. This approach allows for a deeper understanding of the seniors' experiences and perspectives than traditional survey or focus group methods.

Marketing Researchers Walking with Seniors in Their Walking Groups and Listening