A company offering a predetermined marketing research process to generate information to measure customer satisfaction would be an example of a(n):
A)experimental services firm.
B)syndicated data services firm.
C)packaged services firm.
D)geodemography research firm.
E)synthetic services firm.

Question

Quizplus · Accepted Answer

A packaged services firm offers predetermined research processes or methods that can be purchased by companies. In this case, the company is offering a predetermined marketing research process to measure customer satisfaction, which fits the definition of a packaged services firm.

A Company Offering a Predetermined Marketing Research Process to Generate